I've taken note and predicted the rise of popularity in men's grooming products and services. Well now there's an official term for straight men who are in to primping and pampering (ie, facials, manicures, pedicures, hair product, skin care... all that stuff we ladies have been entrenched in for years).
They're now called "Metrosexuals". My hubby's one, he takes good care of himself.
The article says: Metrosexual men "are very secure in their sexuality", "They're comfortable getting a facial or a pedicure. It doesn't make them feel any less masculine or any less heterosexual."
Sooo.. for all those guys that put down grooming, me thinks ye protesteth too much.
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