It's not new, but it's gaining momentum - dairy appears to be the new low-carb. Drink milk, eat cheese, lose weight. For the past few days I've been having yogurt and milk for breakfast and with lunch and I always find it easy to down some cheese - not sure if my fat is melting away - I'll letcha know more later, like after I gain 5 lbs on Thanksgiving.
The milk marketers are on top of the situation, with their weight loss website - 2424milk.com.
The cheese marketers haven't used the weight loss spin to their advantage yet, but they certainly do have a nice site with Ilovecheese.com - they even have a Snackulator.
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